Campaign strategy, platform updates and optimization tactics for Google Ads, Microsoft Ads and social advertising.
Google Ads channel prioritization and budget allocation let you cap spend on low-priority channels instead of turning them off. Here's how to set it…
Microsoft Advertising stopped letting advertisers add Max CPC to new non-portfolio Search campaigns on October 1, 2026. If you manage a Microsoft Ads account,…
Google Ads automated promotions went live October 12, 2026. See exactly what changes, which campaigns are affected, and how to opt out in one…
Google Ads Data Strength now has a much more detailed implementation guide, published by Google on October 13, 2026. If your account’s Data Strength…
Google Ads just gave advertisers a way to see AI-generated search ad copy before it goes anywhere near a live campaign. Google Ads AI…
Meta’s Meta Ads MCP Server just got a lot more useful for marketers who already live inside an AI assistant. At Advertising Week New…
What Meta’s Customer Lifecycle Strategy Setting Actually Is Meta rolled Customer Lifecycle Strategy out to every advertiser this month, and it showed up again…
Google Ads has never been completely manual. Behind the scenes, machine learning has been helping with bidding, targeting, and ad delivery for years. But…
Practical, no-fluff coverage on Paid Media from people who do the work.
Contribute Your Own →AI, SEO and paid media coverage in your inbox. No spam.
AI, SEO and paid media coverage in your inbox. No spam.
